Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Using Technology to Deliver Global Content to Internal and External Audiences

Speakers:

Kendall Morris (Chief Strategy Officer, Partner, Authentic)

Dave Romero (Co-Founder & Chief Product Officer, Unboxed)

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Whether your content is customer-facing, helping move them further through the funnel, or employee-facing, teaching them new knowledge, skills, and behaviors, modern technology plays an essential role in the delivery and optimization of global content. It also empowers you to measure the impact of that content and use that data to optimize your future content strategy.

In this interactive breakout session, you’ll learn how the right martech stack can recommend, deliver, and optimize the most personalized content for your customers and employees.

Takeaway

  • The role of technology to power content delivery and optimization for both internal and external audiences
  • How data informs real-time optimization of content
  • How your program should evolve with the dynamic changes of the audiences over time