Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Refining Your Content Strategy for a Global Audience

Speakers:

Kendall Morris (Chief Strategy Officer, Partner, Authentic)

Todd Southern (Associate Director of Global Digital CRM & Content, Mead Johnson)

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

How does a global company serving moms around the world leverage data and technology to deliver specifically relevant messages to those moms at every step along their journey? It starts at the moment that a woman discovers she is pregnant and continues throughout the formative toddler years of her child's life. It is about leveraging technology to deliver the most human-centered content possible for one of the most transformational human experiences on earth; becoming a parent.

Learn how Mead Johnson, makers of Enfamil, use their marketing stack and a mix of data and human analysis to drive authentic discussions and develop trust with their customers.

Takeaway

- The role of the martech stack to power content program delivery and optimization
- How data informs real-time optimization of content
- How the program evolves with the dynamic changes of the audiences over time