Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Using Technology to Deliver Global Content to Internal and External Audiences

Speakers:

Kendall Morris (Chief Strategy Officer, Partner, Authentic)

Dave Romero (Co-Founder & Chief Product Officer, Unboxed)

Location: Grand Ballroom B

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Whether your content is customer-facing, helping move them further through the funnel, or employee-facing, teaching them new knowledge, skills, and behaviors, modern technology plays an essential role in the delivery and optimization of global content. It also empowers you to measure the impact of that content and use that data to optimize your future content strategy.

In this interactive breakout session, you’ll learn how the right martech stack can recommend, deliver, and optimize the most personalized content for your customers and employees.

Takeaway

  • The role of technology to power content delivery and optimization for both internal and external audiences
  • How data informs real-time optimization of content
  • How your program should evolve with the dynamic changes of the audiences over time