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Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Tools & Technology
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
How does a global company serving moms around the world leverage data and technology to deliver specifically relevant messages to those moms at every step along their journey? It starts at the moment that a woman discovers she is pregnant and continues throughout the formative toddler years of her child's life. It is about leveraging technology to deliver the most human-centered content possible for one of the most transformational human experiences on earth; becoming a parent.
Learn how Mead Johnson, makers of Enfamil, use their marketing stack and a mix of data and human analysis to drive authentic discussions and develop trust with their customers.
- The role of the martech stack to power content program delivery and optimization
- How data informs real-time optimization of content
- How the program evolves with the dynamic changes of the audiences over time