Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Real Talk: It's Time to Be the Content Leader Your Organization Needs


Joe Crosby (Content Marketing Manager, REI)

Location: Searchmetrics Stage

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Personal Skills

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

In most sessions at CMW, audiences will ask or wonder, "How do I get executive or leadership buy-off for what I'm hearing or what I'm inspired to do?" It's time to stop short at asking for leadership support and start acting like a leader. From formalizing a content discipline and establishing consistent, executive visibility to looking at career growth and development, we'll talk about how to develop yourself and your team as the leaders your organizations deserve.


- How to think about building a content discipline with clout to appeal to the C-suite and leadership in an organization
- How to think about the role of content in an organization and creating personal and team growth that adds organizational value
- A little personal motivation to really dig into content as a career path with potential, not just a specialization