Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Quality, Not Quantity: Spark a Real-Life Content & Demand Gen Love Story with Content that Converts


David Cunningham (Director of Demand Generation, SnapApp)

Location: Room 25ABC

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation 2.0

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Not news: Alignment across content, demand gen and sales is an issue in B2B. But creating an actual strategy, content and tangible tactics to address it? Headline worthy.

Content marketers today need to find ways to turn their lukewarm relationships with their demand gen and sales teams into passionate love stories, full of marketing-influenced revenue, burgeoning pipeline and MQLs for days. Spoiler alert: It’s quality, not quantity.

Join us for this conversation to learn how content teams are turning the quality over quantity concept into content and programs that will make a difference to your company’s bottom line.


  • The root of the problem -- what's causing cross-functional strife when it comes to content, demand gen and sales
  • A modern approach to your content philosophy that will drive quality over quantity
  • Ways to utilize qualification across your marketing funnel
  • Examples of how organizations are using these strategies today

Session presented by SnapApp