View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
David Cunningham (Director of Demand Generation, SnapApp)
Location: Room 25ABC
Date: Thursday, September 6
Time: 2:35pm - 3:20pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Demand Generation 2.0
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Not news: Alignment across content, demand gen and sales is an issue in B2B. But creating an actual strategy, content and tangible tactics to address it? Headline worthy.
Content marketers today need to find ways to turn their lukewarm relationships with their demand gen and sales teams into passionate love stories, full of marketing-influenced revenue, burgeoning pipeline and MQLs for days. Spoiler alert: It’s quality, not quantity.
Join us for this conversation to learn how content teams are turning the quality over quantity concept into content and programs that will make a difference to your company’s bottom line.