Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Prove the value of your content marketing

Sponsor Speaker:

Kathryn Friedrich (Chief Business Officer, RYOT Studio, Oath)

Location: Grand Ballroom A

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Despite spending nearly one-third of marketing budgets on content marketing, marketers often find it difficult to measure their effectiveness, particularly how they impact brand perception, brand and content marketing's impact on lower funnel activity. Content marketers need to move beyond a focus on individual assets toward building comprehensive content programs - a strategic approach that keeps the customer goal in mind and developed specifically to demonstrate impact.

Takeaway

  • Content marketing helps advertisers gain attention, the most valuable resource and the key to unlocking consumers hearts and minds
  • Your content marketing strategy should go beyond the practice of just producing collateral. The greatest potential for success lies in viewing content as a strategic business activity.
  • As one of the most effective methods of growing engagement, developing brand presence, and spurring action, content programs are a mission-critical growth method for brands.

Session presented by Oath