Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Profitable Multi-Cultural Marketing – Increase sales using diversified resources to infuse authenticity into your campaigns

Speakers:

Sydni Craig-Hart (CEO, Smart Simple Marketing)

Aisha Taylor (Community Engagement & Partnership Manager, Google)

Julia Cabral (Product Marketing Manager, LinkedIn)

Location: Room 6

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Diversity. It's not just the latest buzzword. It's the reality of your business model. It's the reality of your colleagues and vendors. It's the reality of the world we live in. "One size fits" all marketing messages simply don't work - especially when you're marketing to small businesses. So what's a busy content marketer to do, when perhaps you've never had a small business, you're trying to craft campaigns that engage the masses but still feel personal and you've got limited time frames and budgets to work with? The answer is simple - diversify your team!
Diversifying your team isn't just about leveraging the resources you have available internally. Partnering with external agencies, particularly those that represent the audiences you're looking to reach (such as minority-owned and women-owned businesses) can dramatically improve the effectiveness of your marketing campaigns an increase sales.
Join Sydni Craig-Hart, CEO of the award-winning digital content marketing agency Smart Simple Marketing, as she explores case studies from Facebook, Google and LinkedIn on how they are infusing a new level of authenticity into their marketing campaigns, driving demand and increasing sales by leveraging their relationships with boutique agencies and other external vendors.

Takeaway

  • The latest insights on how to increase your revenue by selling to minority-owned businesses and women-owned businesses - the two fastest growing market segments in the United States
  • How to replicate case studies of successful partnerships between enterprise companies and diverse-owned (LGBT-owned, minority-owned, women-owned and veteran-owned) external agencies and the winning campaigns they co-created
  • Strategies to help your organization find experienced, diverse-owned agencies that can cater to your culture and needs
  • How to deploy simple project ideas with your agency partners that are guaranteed to generate an ROI and help you meet your goal