View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Jonathan Kranz (Principal, Kranz Communications)
Location: Room 23
Date: Friday, September 7
Time: 10:00am - 3:00pm
Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Lab/Summit
Vault Recording: TBD
Jonathan Kranz, Principal, Kranz Communications and Author, Writing Copy for Dummies @jonkranz
All professional services share a common core: an emphasis on relationships. That’s why every piece of your content must satisfy this crucial question: What’s it like to work with you—will our relationship be energizing or enervating?
In the Professional Services Lab, you’ll learn how to create a steady stream of content that serves as an effective surrogate for your experts and their expertise. Through active, hands-on exercises, you’ll develop:
12:15 to 12:45 PM: Lunch break
Afternoon Sessions: 12:45 PM to 3:00 PM12:45 – 1:30: Celebrating Your Difference