View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Jay Chicoy (SVP Americas, Wochit)
Location: Room 4
Date: Wednesday, September 5
Time: 2:50pm - 3:35pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: B2B Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
In today’s digital world, technology is completely shaking up every industry, but this doesn’t have to be an intimidating concept. There is an easy way to ensure a brand identity doesn’t get lost in an increasingly digital environment. Businesses need to leverage sophisticated, predictive technology capabilities to ensure they retain speed to market, but also maintain an emotional and personal message that stands-out in a saturated marketplace and adds value to their business.
By powering their content marketing strategy with intuitive video creation, businesses will bring their brand to life and build a more engaged audience. A brand's voice and key messages cannot be automated, therefore Wochit will also discuss why production of high-impact branded videos need to happen in-house, led by the same staff who already control the brand’s message and voice.
Presented by Wochit.