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Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Courtney Cox (Manager, Digital Marketing, Children's Health)
Date: Wednesday, September 5
Time: 1:45pm - 2:30pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Search & Data
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Optimizing online content for search is nothing new, but most sites are ill-equipped to rank in one of Google's newest search engine results page feature - the answer box. This session will walk through content ideation strategies and optimization opportunities to maximize the potential to rank in what experts call "position 0".
1. Identify content related to your business for which Google is likely to show a "position 0" / answer box result
2. Leverage your competitor's weaknesses to steal "position 0" / answer box rankings which they currently hold
3. Optimize content to generate new "position 0" / answer box results for your business
4. Know how to request new features from your development team that will increase your changes of "position 0" / answer box rankings