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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Room 22
Date: Friday, September 7
Time: 10:00am - 3:00pm
Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Lab/Summit
Vault Recording: TBD
For nonprofits, good content marketing means having impactful stories to tell, and the passionate supporters to help share them. At the No Kid Hungry campaign, we’ve been fortunate enough to have both. In partnership with BTC Revolutions, we have built a community who care deeply about ending childhood hunger over the past 8 years. At the same time, we’ve also built a team of storytelling professionals that capture the impact of our work to end childhood hunger in a compelling and authentic way. The combination of great story and amazing partnership with social media experts have helped us reach new audiences with our story, smashed fundraising goals, and continually reminded us of the real world impact No Kid Hungry has across the country.
As the social media landscape gets ever more crowded, having an influential social community - and empowering them with a story to share - will set you apart. In this workshop, we will break down how to collect and produce stories, using real-world examples. We’ll walk you through the “movement model” of finding and cultivating an army of digital advocates. We’ll also help you find the seed of an idea and workshop it together to create your next great piece of content marketing. We hope you’ll join the experts at BTC Revolutions and No Kid Hungry for this powerful workshop.
About BTC Revolutions and the No Kid Hungry campaign:
BTC Revolutions is a movement marketing agency that specializes in social media. By empowering our clients to build communities and ignite movements, we create passionate fans who fall madly in love with our client's brand our cause.
No child should go hungry in America. But 1 in 6 kids will face hunger this year. No Kid Hungry is ending childhood hunger through effective programs that provide kids with the food they need. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization working to end hunger and poverty.
10:00-11:30 – How the No Kid Hungry campaign creates and tells stories
11:30-12:00 – Finding your great story
12:00-12:45 – Lunch
12:45-1:45 – Human-powered media and how it can help you
1:45-2:15 – Break
2:15-2:45 – Create your content and distribution strategy
2:45-3:00 – Somber reflection