Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Nightmare Marketing: How to Create Content for the Boring, Complex and Undifferentiated Stuff that Scares the [email protected]#t Out of Everybody Else


Jonathan Kranz (Principal, Kranz Communications)

Location: Grand Ballroom B

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

We all dream of marketing sexy brands like Apple or Starbucks. But the truth is, we’re more likely to build our careers working on “nightmares”: products and services that seem too boring to attract interest, too complex to communicate simply, or too undifferentiated from their competitors to assert distinction. In Nightmare Marketing, you’ll discover three practical, tactical content solutions for addressing each challenge (for a total of nine great ideas), all supported with real-life examples of success in action.


* Learn 3 practical, successful strategies for effectively marketing each of the three uglies
* How to uncover what's genuinely interesting in "boring" products
* Find ways to simplify the complex
* Discover opportunities to attract urgent interest to commodity products/services