Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Navigating the Rat's Nest of Content Marketing Laws

Speaker:

Ruth Carter (Owner/Attorney, Carter Law Firm PLLC)

Location: Room 1

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

New laws have changed the paradigm of content marketing – especially the General Data Protection Regulation (GDPR) and Canadian Anti-Spam Legislation (CASL). Focused on privacy and consent, these laws impact every company whose content is sent to anyone who resides in the EU or Canada, respectively. These laws may impact not only how you communicate with your current contacts, but also how you interact with prospects moving forward – or risk fines that could cost you millions of dollars.

Takeaway

How to determine if you need to comply with GDPR or CASL based on your current email list.
Marketing tactics that are no longer viable under GDPR or CASL
What every B2B and B2C company needs to change to comply with these rules
Penalties for violations
Update on GDPR since it's May 2018 effective date