Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Navigating the Rat's Nest of Content Marketing Laws

Speaker:

Ruth Carter (Owner/Attorney, Carter Law Firm PLLC)

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

New laws have changed the paradigm of content marketing – especially the General Data Protection Regulation (GDPR) and Canadian Anti-Spam Legislation (CASL). Focused on privacy and consent, these laws impact every company whose content is sent to anyone who resides in the EU or Canada, respectively. These laws may impact not only how you communicate with your current contacts, but also how you interact with prospects moving forward – or risk fines that could cost you millions of dollars.

Takeaway

How to determine if you need to comply with GDPR or CASL based on your current email list.
Marketing tactics that are no longer viable under GDPR or CASL
What every B2B and B2C company needs to change to comply with these rules
Penalties for violations
Update on GDPR since it's May 2018 effective date