Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Media/Publishing Lab

Speakers:

Deborah Caldwell (Executive Editor, The Foundry, Meredith Corp.)

Diane di Costanzo (Founding VP/Editorial Director, The Foundry, Meredith Corporation)

Christoph Trappe (Chief Content Engagement Director, Stamats Business Media)

Robert Rose (Chief Strategy Advisor, Content Marketing Institute)

Location: Room 21

Date: Friday, September 7

Time: 10:00am - 3:00pm

Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Lab/Summit

Vault Recording: TBD

FULL AGENDA:

10:00 AM - 10:15AM
Welcome
Robert Rose & Christoph

10:15 AM – 11:15 AM
The State of Media and Content Marketing – The Rise of Trust and The Addressable Audience
Robert Rose

11:15 AM – 12:00 PM
The Media Company Branded Content Shop: Where It’s Been, Where It’s Going
Diane di Costanzo

12:00 PM - 1:00 PM
Lunch

1:00 PM - 2:00 PM
Build, Buy or Partner: Three Models for Setting Up a Content Program
Deborah Caldwell

2:00 PM - 2:45 PM
A Case Study: How Publishers Can Use Content Marketing to Drive Business Results
Christoph Trappe

2:45 PM - 3:00 PM
Wrap-up/Q&A