Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Measure Like a Media Company | The B2B Marketers Guide to Monetizing Your Audience

Speaker:

Jeff Leo Herrmann (President, Madison, Michigan and Market)

Location: Atrium Ballroom A

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Are you tired of acting like you understand the (limited) measurement data from Google Analytics, your Marketing Automation software or the myriad of other platforms spitting out data? None of these provides a complete 360 degree view of the true value of your audience -- which is comprised of your current AND future customers. Lacking engagement data because they're dormant in your database? No problem. Striving to understand the percentage of your Ideal Clients in your audience? We've got you covered. Join us to discover proven techniques used in the media industry to understand the depth, dimension and monetary value of your audience.

Takeaway

How to build a CFO-friendly investment case for your Content Marketing program.
How to calculate the relative size, composition, and financial value of your audience.
How to use LinkedIn to calculate your Total Addressable Market and Market Share of your B2B audience.
How to get off the hamster wheel of filling the funnel and instead focus on building an audience.