Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Measure Like a Media Company | The B2B Marketers Guide to Monetizing Your Audience

Speaker:

Jeff Leo Herrmann (President, Madison, Michigan and Market)

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Are you tired of acting like you understand the (limited) measurement data from Google Analytics, your Marketing Automation software or the myriad of other platforms spitting out data? None of these provides a complete 360 degree view of the true value of your audience -- which is comprised of your current AND future customers. Lacking engagement data because they're dormant in your database? No problem. Striving to understand the percentage of your Ideal Clients in your audience? We've got you covered. Join us to discover proven techniques used in the media industry to understand the depth, dimension and monetary value of your audience.

Takeaway

How to build a CFO-friendly investment case for your Content Marketing program.
How to calculate the relative size, composition, and financial value of your audience.
How to use LinkedIn to calculate your Total Addressable Market and Market Share of your B2B audience.
How to get off the hamster wheel of filling the funnel and instead focus on building an audience.