Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Marketing Writing Masterclass

Speaker:

Jonathan Kranz (Principal, Kranz Communications)

Location: Room 24

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Roll up your sleeves and prepare to get inky. Whether you’re a newbie making your first marketing messages or a seasoned pro looking for fresh insights, you’ll find practical, proven, and actionable writing skills in this hands-on, feedback-rich, exercise-based writing program.

By attending and actively participating (and you will be active!), you’ll learn:

  • How to frame your products/services within compelling, convincing stories
  • The missing ingredient that makes your headline benefits genuinely believable
  • “Fan Dancing”: Using teasing and temptation to lure prospects into action