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Jeff Fromm (President, FutureCast)
Date: Wednesday, September 5
Time: 1:45pm - 2:30pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Already one of the most powerful consumer forces in the market, Gen Z is driving a new era of empowered consumerism.Businesses focused on Millennials … beware! Their successors are right around the corner—promising bigger challenges, but much greater opportunities. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. We know Gen Z consumers create and curate content. Furthermore, they are just-in-time buyers who need just-in-time content. Jeff will also explore how Gen Z trends impact Gen X and Baby Boomers (yes even older consumers are impacted by Gen Z trends).
Understand how today's teenagers are rewriting the rules for brand behavior through their old-school values, modern pragmatism, and mobile-centrism.
How is Generation Z different than Millennials
How to spot key trends
What drives innovation