Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Market Truth, Brand Truth, Content and Valuation

Speaker:

John Siefert (Chief Marketing Officer, Styr)

Location: Room 7

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Vault Recording: TBD

In a world where content is your marketing, the need to focus on topics and themes that will resonate with potential customers is more important than ever. Couple this with the need to define a “content-in-context" approach to using social platforms, defining the right tone of voice, leveraging video and creating a call to action that is not off-putting to a potential customer, and the mash up of talent to execute can seem overwhelming, let alone the impact on budgets.

This session will focus on defining
a strategy that aligns market realities (and market voids) with the premise, mission and delivery of what your brand, product or solution is delivering to a potential customer. Further, we will touch on the impact this approach can have on valuation (at any company size) when it is done the right way.