Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Market Truth, Brand Truth, Content and Valuation

Speaker:

John Siefert (Chief Marketing Officer, Styr)

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Vault Recording: TBD

In a world where content is your marketing, the need to focus on topics and themes that will resonate with potential customers is more important than ever. Couple this with the need to define a “content-in-context" approach to using social platforms, defining the right tone of voice, leveraging video and creating a call to action that is not off-putting to a potential customer, and the mash up of talent to execute can seem overwhelming, let alone the impact on budgets.

This session will focus on defining
a strategy that aligns market realities (and market voids) with the premise, mission and delivery of what your brand, product or solution is delivering to a potential customer. Further, we will touch on the impact this approach can have on valuation (at any company size) when it is done the right way.