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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Room 26ABC
Date: Wednesday, September 5
Time: 10:15am - 11:00am
Track: Email & Conversion
Session Type: Session
Vault Recording: TBD
Audience Level: All
A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven distribution that maps that content to key moments in your customer or prospective customers lives.
Learn how the team at Northwell Health is using this approach with their digital editorial platform The Well, the company’s revolutionary media property that has an editorial soul and a CRM brain. We’ll share the strategy that drives our editorial mission and give you a glimpse into the experiments and campaigns that help us grow our audience and generate results.
In this session you’ll learn: