Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Mapping Marketing to Moments: Why You Should Stop Driving Traffic and Start Building an Audience


Gina Czark (Vice President, Content, Northwell Health)

Andrew Hanelly (Partner, Revmade)

Location: Room 26ABC

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Track: Email & Conversion

Session Type: Session

Vault Recording: TBD

Audience Level: All

A successful content strategy blends the art of creating editorial-quality content and the science of conversion-driven distribution that maps that content to key moments in your customer or prospective customers lives.

Learn how the team at Northwell Health is using this approach with their digital editorial platform The Well, the company’s revolutionary media property that has an editorial soul and a CRM brain. We’ll share the strategy that drives our editorial mission and give you a glimpse into the experiments and campaigns that help us grow our audience and generate results.


In this session you’ll learn:

  • How the best marketers develop signature hooks with content
  • How to think like an audience-developer not a traffic-driver
  • How to experiment with conversion focused content campaigns