Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

#MakeTechHerStory: Using Storytelling to Address the Gender Gap in IT


Ann Hagner (Art Director, Walker Sands Communications)

Annie Gudorf (Senior Account Director & Partner, Walker Sands Communications)

Location: Room 6

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Storytelling

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

There’s a social movement taking on a pervasive problem in tech: the stark underrepresentation of women in leadership positions across the industry. Learn from the team behind #MakeTechHerStory on the creative process it took to reimagine an icon and create a social campaign that generated 120+ placements, 300 million media impressions – three times the target objective. Through the use of an interactive microsite, e-books, direct mailers, focus groups, and video, the #MakeTechHerStory campaign has championed a movement to educate parents and teachers to uncover the real barriers preventing girls from pursuing IT careers. Attend this session to learn how content marketing successes and setbacks can lead to social impact. (2017 Content Marketing Award Winner).