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Ardath Albee (CEO, Marketing Interactions, Inc.)
Date: Wednesday, September 5
Time: 2:50pm - 3:35pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Demand Generation
Session Type: Breakout Session
Vault Recording: TBD
Marketers have had two competing forces in their quest for world domination; automation and buyers taking control of their experiences. Automation has fooled us into thinking we can push interactions along by pushing out information—whether wanted or not. Buyers’ taking control have challenged us to step up our game by becoming more finnicky about what qualifies as an inviting interaction.
It’s time to realize that a monologue is not a conversation your buyers and customers crave. What they want is an honest and transparent dialogue. This means a conversation. But, somewhere along the way we’ve forgotten how that works. It’s time to revive the art of conversation and get back in the game.
In this session, you’ll learn: