Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

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Make the Move from Monologue to Dialogue: Conversation Game On!

Speaker:

Ardath Albee (CEO, Marketing Interactions, Inc.)

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Vault Recording: TBD

Marketers have had two competing forces in their quest for world domination; automation and buyers taking control of their experiences. Automation has fooled us into thinking we can push interactions along by pushing out information—whether wanted or not. Buyers’ taking control have challenged us to step up our game by becoming more finnicky about what qualifies as an inviting interaction.

It’s time to realize that a monologue is not a conversation your buyers and customers crave. What they want is an honest and transparent dialogue. This means a conversation. But, somewhere along the way we’ve forgotten how that works. It’s time to revive the art of conversation and get back in the game.

Takeaway

In this session, you’ll learn:

  • How automation can fuel conversations for engagement at scale
  • Why conversations that cross channels get more attention—and how to build them
  • What shifts to make to your monologues to turn them into dialogues without reinventing the wheel