View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Zontee Hou (Senior Strategist, Convince & Convert)
Location: Grand Ballroom B
Date: Wednesday, September 5
Time: 10:15am - 11:00am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Tools & Technology
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Customers can engage with brands in more places than ever before, thanks to digital media. Now with the roll-out of tools like Siri, Alexa, and chatbots galore, they expect to access brands when they want to, where they want to. How can your business prepare? What are the key trends you need to know about? In this program, digital marketing expert Zontee Hou explores case studies that showcase the ways that brands can build loyalty through tech-enabled two-way conversations with their customers.
- Which tools your clients will be expecting you to roll out
- How to maximize the impact of your current digital marketing through new technologies
- What are the key trends you need to know about NOW