Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Lessons Learned: A Salvage Yard's Content Marketing Program on a Budget

Speaker:

Laura Berkobin (Director, Digital Marketing and Content, Pull-A-Part)

Location: Grand Ballroom C

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

The tale of a brand marketer building Pull-A-Part’s first content marketing program on a budget. Three years in the making – every failure and assumption from buy-in, influencer relationship building, content co-creation / execution … to where we are now: a successful mini-series and sales-enabling content on an owned platform.

Takeaway

  • How to find and work with influencers to create an owned content hub
  • How to co-create content while keeping your brand message and authenticity
  • How to frame for executive/decision maker/gate-keeper to give you a ‘yes’ for buy-in