Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Lessons Learned: A Salvage Yard's Content Marketing Program on a Budget

Speaker:

Laura Berkobin (Director, Digital Marketing and Content, Pull-A-Part)

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

The tale of a brand marketer building Pull-A-Part’s first content marketing program on a budget. Three years in the making – every failure and assumption from buy-in, influencer relationship building, content co-creation / execution … to where we are now: a successful mini-series and sales-enabling content on an owned platform.

Takeaway

  • How to find and work with influencers to create an owned content hub
  • How to co-create content while keeping your brand message and authenticity
  • How to frame for executive/decision maker/gate-keeper to give you a ‘yes’ for buy-in