Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Influencer Marketing is only for B2C Brands (& Other Lies Your Parents Told You)

Speaker:

Ashley Zeckman (Director of Agency Marketing, TopRank Marketing)

Location: Room 10

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

For years celebrities have been gracing the covers of magazines, acting in commercials and pimping out their social media profiles for pay.

But should that really be considered influencer marketing?

While it may seem like B2C brands have influencer marketing all figured out, there is even more opportunity for B2B brands to begin building meaningful influencer relationships.


One way to do that is by developing influencer driven content programs. These programs provide a unique opportunity reach and build credibility your audience by working with experts that they can relate to and trust.

Takeaway

- A dive into 3 stories of successful content and influencer marketing in action.

- Steps for creating a stellar experience for your audience and your influencers.

- Scrappy ideas for collaborating with influencers when you have limited time and resources.

- Bonus: Formulas for determining content and influencer marketing ROI.