Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Idea Death Match: Taking Big Ideas Back to Resistant Teams

Speaker:

Jenny Magic (Senior Digital Strategist, Springbox)

Location: Room 1

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Taking the great ideas from this conference back to the office should be a no-brainer - everyone welcomes the next innovation, right? Not so fast! Scalable, sustainable change requires a few conditions to be in place and a clear method for vetting ideas against an objective framework.

Drawing from her experience implementing new content workflows across hundreds of companies, Jenny will show you why trying to inspire, convince, cajole into consensus is a waste of your time, how to define the edges of your big idea by focusing on the constraints, and why you need to build a rubric for an “idea death match” before you even download your conference notes.