Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How Your Competitors Can Improve Your Content Strategy

Speaker:

Ellie Mirman (CMO, Crayon)

Location: Room 7

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Executive

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content marketing has exploded in the last decade, and with it, the clutter and noise. The ability to stand out through content has become more and more difficult, but it is your competitors themselves who can inform how you will win with content. Join this session to learn how to create an intel-driven content strategy that drives engagement and ROI.

Takeaway

Learn the step-by-step approach to completing a competitive content inventory
Learn how to find the 'white space' in your market through content analysis
Learn how to incorporate competitive intelligence into your content workflow
Learn how distribution can become a tool for differentiation