Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How to use data to fuel your content development and break through the clutter–before creative even gets started


Katie Pennell (Senior Performance Content & SEO Manager, Nina Hale)

Location: Atrium Ballroom B

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The term "relevant content" has been tossed around for years, and it's carried an aura of elusiveness, with many solutions and success relying solely on the creative output. The truth is, the key to developing relevant content that breaks through the clutter and ranks higher, comes down to a scientific and systematic approach that begins well before creative concepting. In this session, Heather will talk through the three main steps every marketer should complete before the creative development process even starts, to ensure you're producing content that truly stands out.


In this session, you will learn how to:

- Understand your share of voice within search to identify gaps and opportunities
- Use your competition in the search landscape to identify what content Google deems relevant
- Adapt your content strategies based on competition and relevant content results