Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How to Use Artificial Intelligence to Build and Optimize Content


Chris Penn (Co-Founder and Chief Innovator, Brain+Trust Insights)

Location: Room 21

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: Audio-Only


In this 3 hour pre-conference workshop, content marketers will get a hands-on taste of the future of content marketing: artificial intelligence. Using freely available or free of financial cost tools, including best-in-class software from IBM, content marketers will learn:
- What AI is and is not
- What’s happening in content marketing with AI
- Hands-on instruction to use AI for understanding the personality of their content
- Hands-on instruction to use AI for understanding the tone of their content
- Hands-on instruction to use AI for increased understanding of common content marketing analytics such as Twitter and Google Analytics
- Plus glimpses of the future of text mining, natural language processing, and predictive analytics for content marketing
Attendees should be proficient in the use of text editing software, spreadsheets, and web-based software. Attendees must have the following prerequisites to participate:

● Word processing software

● Spreadsheet software

● Free IBM Cloud account

● Free edition of Watson Analytics

● R Studio and R installed (free open-source software)

Watch this short video to learn more about this workshop.