View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Casandra Campbell (Content Marketing Lead, Shopify)
Location: Searchmetrics Stage
Date: Thursday, September 6
Time: 10:00am - 10:45am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Personal Skills
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Content marketers have unique skills many other marketers are lacking: the ability to drive traffic and build an audience. These skills are valuable to the companies you work for, but they can also be used to create a side hustle that not only makes you extra money but helps you become better at your day job too. This session is all about how to do just that.
-Understand the audience-first approach to starting a business.
-Be able to choose a business model and validate their business idea.
-Know how to map their content marketing skills to growing their own side hustle.
-Have a roster of real-life examples to draw on.