Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How to Turn Highly Billable Professionals into Extremely Productive Content Marketing Rock Stars that get Bottom-Line Results


AJ Huisman (Founder, Y Content)

Location: Room 6

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Advanced

This both entertaining and very practical "how to" session will show everyone working in or with professional services firm professionals to get tangible bottom-line results from their Content Marketing efforts. "No time, no budget and what should we blog about" are much-heard objections of busy professionals to start or maintain a Content Marketing approach in their firm. Content Marketing World veteran and internationally renowned Content Marketing specialist AJ Huisman is an innovator in his field and has been very successful getting high priced Lawyers, Medical staff, Architects and Bankers to embrace Content Marketing, he will show you how and will make sure you will leave with a practical, actionable plan you can apply straight away!


• Uncover the hidden secrets of getting busy professionals to embrace Content Marketing
• Learn creative ways of getting buy-in and involvement when implementing a Content Marketing Strategy in a Professional Services Firm
• Discover how you can also effectively use Content Marketing in your Business Development efforts to maximize results for the firm
• Get the inside scoop on how you can build a Content Marketing team that can lead your professionals to Content Marketing Stardom