Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content

Speaker:

Lee Odden (CEO, TopRank Marketing)

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

91% of B2B companies use content marketing (CMI/MarketingProfs) but 50% of content gets 8 shares or less (Buzzsumo). Houston, we have a problem! What good is your out of this world content if no one experiences it? In this space-themed workshop, you’ll join Content Marketing Commander Lee Odden for an interstellar experience on how to effectively build content amplification into the before, during and after of the content creation process. (rocket fuel not included). He’ll share the tips, tricks and tactics he’s learned over 17 years of working with content payloads of all shapes and sizes that have rocketed B2B brands to success.

Takeaway

You’ll learn:
- How to use a “Best Answer” strategy to activate content integration
- How to use keyword & question research to ignite content planning
- How to use Power Pages and SEO best practices for organic liftoff
- How to use the magic of repurposing social content for promotion
- How to use outreach tactics that will fuel blog and media coverage of your campaigns