Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How to Make Your Ideas Irresistible

Speaker:

Tamsen Webster (Founder & Chief Idea Whisperer, Find the Red Thread)

Location: Grand Ballroom B

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

At the heart of marketing lies one seemingly elusive goal: how do we get people to love our stuff as much as we do? The problem is they…don’t, at least not yet. The even bigger problem? The way we go about trying to convince them usually accomplishes the exact opposite. Thankfully, there’s a surprisingly simple answer, and it lies in how we came up with the idea in the first place. Join Tamsen Webster as she combines the lessons of 20 years as brand marketer, four years as a TEDx Executive Producer, and 13 years moonlighting as a Weight Watchers leader into a powerful process for making your ideas irresistible -- in any format.