Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How to Leverage Calls-to-Action to Simultaneously Improve User Experience and Conversions

Speaker:

Mariah Obiedzinski (Director, Content Marketing, MedTouch)

Location: Atrium Ballroom A

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Marketers often have high expectations for site or blog content, then fret when the content "fails" to convert. In this session, learn how to view content as having page-specific/different goals, how to create relevant/navigable user experience pathways, and how to properly measure the right conversions to prove ROI.

Takeaway

How to create "buckets" of audiences: branding and conversion
How to properly assign goals at a page/service line level
How to herd the cats when it comes to creating CTAs
How to set up and report appropriate measures to show how branding and conversion content actually perform