Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Leverage Calls-to-Action to Simultaneously Improve User Experience and Conversions

Speaker:

Mariah Obiedzinski (Director, Content Marketing, MedTouch)

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Marketers often have high expectations for site or blog content, then fret when the content "fails" to convert. In this session, learn how to view content as having page-specific/different goals, how to create relevant/navigable user experience pathways, and how to properly measure the right conversions to prove ROI.

Takeaway

How to create "buckets" of audiences: branding and conversion
How to properly assign goals at a page/service line level
How to herd the cats when it comes to creating CTAs
How to set up and report appropriate measures to show how branding and conversion content actually perform