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Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Mariah Obiedzinski (Director, Content Marketing, MedTouch)
Date: Wednesday, September 5
Time: 1:45pm - 2:30pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Marketers often have high expectations for site or blog content, then fret when the content "fails" to convert. In this session, learn how to view content as having page-specific/different goals, how to create relevant/navigable user experience pathways, and how to properly measure the right conversions to prove ROI.
How to create "buckets" of audiences: branding and conversion
How to properly assign goals at a page/service line level
How to herd the cats when it comes to creating CTAs
How to set up and report appropriate measures to show how branding and conversion content actually perform