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Cassio Politi (Director of content marketing, Tracto)
Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Demand Generation
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Attracting and creating a solid relationship with prospects and clients are the main benefits of online events. In this session, you will learn how to hold an online event, which includes webinars, webcasts, and one-day events. You will also understand what type of event work better for each company according to its business goals.
It's not a theoretical session. It's totally practical. You will learn the step by step of creating and running an online event from promoting it to converting attendees into prospects and leads. The session also covers content production and several online tools — and how to use them.
You will see real examples from global companies, such as the dutch Elsevier and the japanese Asics, as well as small local companies.
1) PPT, camera and voice over are cool but you can make it better. Combining Prezi, iMovie, Audacity, Fiverr, OBS and other tools and services allow you to improve your presentation.
2) You will definitely spend a lot of time and energy creating an online event. So optimize it doing the COPE (create once, publish everywhere) process. So, use your online event to automatically create content to other channels.
3) Once most people 'listen' to the webinar instead of watching it, why don't you present live podcasts? There are great tools to make it happen, such as Spreaker. Anyone can use it.
4) The dynamics of your online event should be similar to your in person event. As a marketer, you need to perceive what the real visitor's "prognostics" are. I mean, just because someone attended an event or downloaded an e-book, it doesn't mean this person wants to buy. So, think of your online event as if it was a physical event, with 95% of editorial and 5% of sales sessions. This is where you will want to see your visitors going.
5) There are several webinar and event tools available (both free and paid). You first need to know what you want, then you choose the right tool.