Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How to Google Proof Your Lead Gen Content Marketing Programs

Speaker:

Tom Martin (Converse Digital)

Location: Room 25ABC

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Pigeon. Panda. Penguin. And all of those unnamed updates. It seems like every time you turn around Google is reminding you that they, not you, will determine who sees your content. And this means Google, not you, controls the top of your sales funnel.

But it doesn’t have to be that way. By mapping your prospect universe for your key Propinquity Points, you can outwit Google and push your content to your online Embassies and Outposts, the online destinations your prospects most frequent when self-educating.

Tom Martin, author of The Invisible Sale will introduce you to a world of Painless Prospecting, a counter-intuitive content marketing approach that will Google Proof your lead generation efforts.

Takeaway

* Propinquity - what is it and why does it, and not Google, hold the key to your future content marketing success
* What are Embassies & Outposts and how do you use each to drive leads and sales
* Why Taco Trucks are some of the smartest marketers on the planet and how you can steal their secret sauce to grow your business