Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How to Get Started with Artificial Intelligence in Content Marketing

Speaker:

Paul Roetzer (Founder & CEO, PR 2020, Founder, Marketing Artificial Intelligence Institute)

Location: Room 5

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: AI/Machine Learning

Session Type: Breakout Session

Vault Recording: TBD

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised? Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI can be your competitive advantage. It can give you superpowers. But, you have to know how to get started. This session walks you through the 5P’s of AI model and presents a collection of use cases and technologies to make your marketing more (artificially) intelligent.

Takeaway

  • Explore how AI is augmenting marketers’ knowledge and capabilities, and altering consumer expectations for brand experiences.
  • Discover the 5P’s of marketing AI: planning, production, promotion, personalization and performance.
  • Learn about the AI-powered marketing technology companies that are enabling a more intelligent future.