Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Create a Documented Content Marketing Strategy

Speaker:

Michael Brenner (Keynote Speaker, Author and CEO, Marketing Insider Group)

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: Intermediate

Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy today?

In this workshop, leading marketing expert, Michael Brenner will provide the 7 key factors to content marketing success, and a roadmap that any business can follow to reach, engage and convert new buyers.

At the end of this workshop, you'll be able to:

  1. Understand the core components of a content marketing strategy
  2. Implement each of these for your business to document an effective content marketing strategy
  3. Define key metrics to measure the success of your content marketing programs
  4. Walk away with a documented content marketing roadmap specific to your business