Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How to Create a Documented Content Marketing Strategy

Speaker:

Michael Brenner (Keynote Speaker, Author, CEO, Marketing Insider Group, and Chief Marketing Officer, Concured)

Location: Room 20

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: Intermediate

Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy today?

In this workshop, leading marketing expert, Michael Brenner will provide the 7 key factors to content marketing success, and a roadmap that any business can follow to reach, engage and convert new buyers.

At the end of this workshop, you'll be able to:

  1. Understand the core components of a content marketing strategy
  2. Implement each of these for your business to document an effective content marketing strategy
  3. Define key metrics to measure the success of your content marketing programs
  4. Walk away with a documented content marketing roadmap specific to your business