Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How to Build a B2B Content Marketing Engine that Converts


Vishal Khanna (Director of Marketing & Communications, HealthPrize Technologies)

Location: Room 4

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Beginner

In this session, you'll learn how to effectively build and manage a content marketing engine that attracts visitors, engages prospects and converts leads. Discover how your content can impact business outcomes and learn best strategies to distribute and measure content marketing success.


A framework to develop your own tech-driven content marketing engine
How to measure the effectiveness of your engine
How to scale the engine as resources increase