Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to Build a B2B Content Marketing Engine that Converts

Speaker:

Vishal Khanna (Director of Marketing & Communications, HealthPrize Technologies)

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Beginner

In this session, you'll learn how to effectively build and manage a content marketing engine that attracts visitors, engages prospects and converts leads. Discover how your content can impact business outcomes and learn best strategies to distribute and measure content marketing success.

Takeaway

A framework to develop your own tech-driven content marketing engine
How to measure the effectiveness of your engine
How to scale the engine as resources increase