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Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Vishal Khanna (Director of Marketing & Communications, HealthPrize Technologies)
Date: Thursday, September 6
Time: 12:05pm - 12:50pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Beginner
In this session, you'll learn how to effectively build and manage a content marketing engine that attracts visitors, engages prospects and converts leads. Discover how your content can impact business outcomes and learn best strategies to distribute and measure content marketing success.
A framework to develop your own tech-driven content marketing engine
How to measure the effectiveness of your engine
How to scale the engine as resources increase