Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How to Become Tomorrow's Marketing Leader: The Showrunner


Tom Gerace (Founder & CEO, Skyword)

Location: Atrium Ballroom A

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Marketing has changed and so must you. As brands shift their focus from ad-centric to story-centric, the marketing leader of tomorrow must also transform — possessing the skills of a Hollywood Showrunner, an executive producer responsible for the management and creative direction of original programming. You’ll leave this session knowing what it takes to drive a story forward and, in doing so, create exceptional customer experiences.