Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How to Avoid Vanilla: Using Data and a Storytelling Strategy to Create Effective Content


Carmen Hill (Principal Strategist, CHILL Content)

Julie Wisdom (Creative Strategist, Alias Partners)

Location: Atrium Ballroom B

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

It’s the scourge of effective marketing — content that caters to everyone and thus caters to no one. Follow an approach to telling stories that is informed by your data, and you force your content strategy in a direction that naturally is more effective, differentiating, relevant.

This is a steak and sizzle session that will not only leave you full of gritty practical advice but will inspire you to avoid average.
  • The steak - we’ll show you how to best use data by answering 3 questions: What are you looking for? Where do you find it? How do you use it?
  • The sizzle - we’ll give you a storytelling framework, tips and examples to apply to your own content strategy that anyone can use—including sales

Best of all, you don’t have to be a data scientist to create data-infused stories. Because no one should have to settle for vanilla.