Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How to: 0 to 1 Million LinkedIn Video Views in 6 months

Speaker:

Allen Gannett (CEO, TrackMaven)

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Influencer Marketing

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

In the summer of 2017, LinkedIn launched native video. This has become a powerful new force for B2B thought leadership and influencer marketing. Gannett was one of the early content creators of the platform and amassed almost one million views* in five months with his video series #AllenAsks where he interviews CEOs and leaders from all walks of life ranging from Joe Pulizzi to Kobe Bryant.

In this talk, he breaks down the how behind creating a LinkedIn video strategy showing his actual tools, equipment, tricks, and content templates.


*It'll cross 1 million by next month, month 6!

Takeaway

- What type of content is best for LinkedIn video?
- What goals can LinkedIn video help accomplish?
- How much and how often should you post LinkedIn content?