View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Allen Gannett (CEO, TrackMaven)
Location: Room 3
Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Influencer Marketing
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
In the summer of 2017, LinkedIn launched native video. This has become a powerful new force for B2B thought leadership and influencer marketing. Gannett was one of the early content creators of the platform and amassed almost one million views* in five months with his video series #AllenAsks where he interviews CEOs and leaders from all walks of life ranging from Joe Pulizzi to Kobe Bryant.
In this talk, he breaks down the how behind creating a LinkedIn video strategy showing his actual tools, equipment, tricks, and content templates.
*It'll cross 1 million by next month, month 6!
- What type of content is best for LinkedIn video?
- What goals can LinkedIn video help accomplish?
- How much and how often should you post LinkedIn content?