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Allen Gannett (CEO, TrackMaven)
Date: Wednesday, September 5
Time: 11:20am - 12:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Influencer Marketing
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
In the summer of 2017, LinkedIn launched native video. This has become a powerful new force for B2B thought leadership and influencer marketing. Gannett was one of the early content creators of the platform and amassed almost one million views* in five months with his video series #AllenAsks where he interviews CEOs and leaders from all walks of life ranging from Joe Pulizzi to Kobe Bryant.
In this talk, he breaks down the how behind creating a LinkedIn video strategy showing his actual tools, equipment, tricks, and content templates.
*It'll cross 1 million by next month, month 6!
- What type of content is best for LinkedIn video?
- What goals can LinkedIn video help accomplish?
- How much and how often should you post LinkedIn content?