Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

How the On-Demand Economy Has Shaped B2B Content Requirements

Speaker:

Cassandra Jowett (Director of Content Marketing, Pathfactory)

Location: Room 5

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Pathfactory

We are living in an on-demand world. From taxis to vacation rentals, groceries to television programming, we expect our needs for goods and services to be met with the click of a button. But B2B buyers have been left behind by the on-demand economy and their content requirements are not being met. Learn why B2B marketing should deliver content experiences that are fast, easy and highly relevant, and how you can get better insight into buyer content consumption at the same time.