Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How Strategy-Aligned Content Helps You Achieve Your Objectives

Sponsor Speaker:

Andrew Bredenkamp (Founder and CEO, Acrolinx)

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All


Strategy-aligned content has been proven to be more effective in meeting the top-level business objectives of customer acquisition and ongoing engagement while eliminating legal and regulatory compliance issues. In this session, we will provide tips and tricks on how to recognize and categorize the direct and nuanced aspects of your company’s use of language, as well as, specific examples on how to target personas to enable “strategy-aligned content.”