View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Andrew Bredenkamp (Founder and CEO, Acrolinx)
Location: Room 25ABC
Date: Wednesday, September 5
Time: 12:20pm - 1:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Strategy-aligned content has been proven to be more effective in meeting the top-level business objectives of customer acquisition and ongoing engagement while eliminating legal and regulatory compliance issues. In this session, we will provide tips and tricks on how to recognize and categorize the direct and nuanced aspects of your company’s use of language, as well as, specific examples on how to target personas to enable “strategy-aligned content.”