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Andrew Bredenkamp (Founder and CEO, Acrolinx)
Date: Wednesday, September 5
Time: 12:20pm - 1:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Strategy-aligned content has been proven to be more effective in meeting the top-level business objectives of customer acquisition and ongoing engagement while eliminating legal and regulatory compliance issues. In this session, we will provide tips and tricks on how to recognize and categorize the direct and nuanced aspects of your company’s use of language, as well as, specific examples on how to target personas to enable “strategy-aligned content.”