View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.
Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.
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Paula Puess (Global Market Development Manager, Rockwell Automation)
Date: Wednesday, September 5
Time: 12:20pm - 1:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Press releases are an essential element of every brand's marketing strategy to generate awareness and interest, but they're generally not known for their ability to generate demand. This is often due to the fact that they provide a dead-end experience for visitors, with no obvious ‘next best’ piece of content to consume.
Paula Puess and the marketing team at Rockwell Automation use PathFactory’s Content Insight and Activation Platform to turn traditionally static press releases into a multimedia content experience. Rather than a one-and-done experience, visitors who land and click on a press release are taken to a Content Track filled with more relevant content. This way, they can easily consume multiple assets in one session (known as “content bingeing”), and self-nurture along their buyer’s journey faster.