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Jacquie Chakirelis (Founder, Online Platform Institute)
Date: Thursday, September 6
Time: 2:35pm - 8:45am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Creation
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
The digital brand trifecta of content, community, and experiences have been embraced by today's female entrepreneurs leveraging Instagram and user-generated content (UGC) to connect with their consumers. Brands can steal a page from the #girlboss UGC playbook by incorporating this strategy in their content marketing plans. Even Mary Meeker's 2017 Internet Trends report noted that effective UGC can generate 6.9x higher engagement than brand generated content. In fact, according to research 85% of consumers find visual UGC more influential than brand photos and videos. Yet at the same time, many brands, haven't caught up to user trends. In this session we'll explore how content marketers can make UGC generate engagement, subscribers and sales for their brands today.
1. 20 awesome examples of customer photos in action with specific lessons in the world of leveraging UGC that any brand can apply to their own marketing strategy.
2. Top 3 ways to encourage customers and advocates to create content for curation and amplification.
3. How to avoid the dreaded Shadowban and if it happens to you what you can do about it.