Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

How Female Entrepreneurs Built their Empires with User Generated Content and You Can Too

Speaker:

Jacquie Chakirelis (Founder, Online Platform Institute)

Date: Thursday, September 6

Time: 2:35pm - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The digital brand trifecta of content, community, and experiences have been embraced by today's female entrepreneurs leveraging Instagram and user-generated content (UGC) to connect with their consumers. Brands can steal a page from the #girlboss UGC playbook by incorporating this strategy in their content marketing plans. Even Mary Meeker's 2017 Internet Trends report noted that effective UGC can generate 6.9x higher engagement than brand generated content. In fact, according to research 85% of consumers find visual UGC more influential than brand photos and videos. Yet at the same time, many brands, haven't caught up to user trends. In this session we'll explore how content marketers can make UGC generate engagement, subscribers and sales for their brands today.

Takeaway

1. 20 awesome examples of customer photos in action with specific lessons in the world of leveraging UGC that any brand can apply to their own marketing strategy.

2. Top 3 ways to encourage customers and advocates to create content for curation and amplification.

3. How to avoid the dreaded Shadowban and if it happens to you what you can do about it.