Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How Female Entrepreneurs Built their Empires with User Generated Content and You Can Too


Jacquie Chakirelis (Director of Marketing, Great Lakes Science Center)

Location: Room 4

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The digital brand trifecta of content, community, and experiences have been embraced by today's female entrepreneurs leveraging Instagram and user-generated content (UGC) to connect with their consumers. Brands can steal a page from the #girlboss UGC playbook by incorporating this strategy in their content marketing plans. Even Mary Meeker's 2017 Internet Trends report noted that effective UGC can generate 6.9x higher engagement than brand generated content. In fact, according to research 85% of consumers find visual UGC more influential than brand photos and videos. Yet at the same time, many brands, haven't caught up to user trends. In this session we'll explore how content marketers can make UGC generate engagement, subscribers and sales for their brands today.


1. 20 awesome examples of customer photos in action with specific lessons in the world of leveraging UGC that any brand can apply to their own marketing strategy.

2. Top 3 ways to encourage customers and advocates to create content for curation and amplification.

3. The steps every brand (even boring B2B brands) can take to mold your fan photos and videos into something that can help tell your brand's story in a unique and authentic way.