Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

How AI Services are Creating A Need For Microcontent

Speaker:

Jeffrey K. Rohrs (Chief Marketing Officer, Yext, Inc.)

Location: Grand Ballroom B

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

We are witnessing a major platform shift: the rise of AI services like Siri, Alexa, and Google Assistant. For 20 years, your brand’s website was the centerpiece of your digital experience. But now at the exact moment of intent, your customers don’t see web results: they see maps, voice search answers, chats, and Knowledge Cards, which you don’t control.

These technology shifts are bringing about a new era of content. Is your business thinking in terms of the words, the attributes, and the "microcontent" that is capturing the attention of today's consumers across all devices and platforms? Better yet, is it actively managing this content to optimize its benefit to your bottom line? Join author and Yext CMO Jeffrey K. Rohrs as he shares seven stories of how the smallest content is producing big results for brands you know and love.

Takeaway

Attendees will learn:

  • How changing technology and consumer behavior is transforming content marketing strategies
  • What is microcontent?
  • Tools and technology that are shaping microcontent
  • Why such content must be actively managed by Marketing across all tools and technology platforms
  • The emerging, new Marketing role in charge of managing this content
  • Why distribution of this content matters in today's fragmented landscape