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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Jeffrey K. Rohrs (Chief Marketing Officer, Yext, Inc.)
Location: Grand Ballroom B
Date: Wednesday, September 5
Time: 1:45pm - 2:30pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Tools & Technology
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
We are witnessing a major platform shift: the rise of AI services like Siri, Alexa, and Google Assistant. For 20 years, your brand’s website was the centerpiece of your digital experience. But now at the exact moment of intent, your customers don’t see web results: they see maps, voice search answers, chats, and Knowledge Cards, which you don’t control.
These technology shifts are bringing about a new era of content. Is your business thinking in terms of the words, the attributes, and the "microcontent" that is capturing the attention of today's consumers across all devices and platforms? Better yet, is it actively managing this content to optimize its benefit to your bottom line? Join author and Yext CMO Jeffrey K. Rohrs as he shares seven stories of how the smallest content is producing big results for brands you know and love.
Attendees will learn: