View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Room 19
Date: Friday, September 7
Time: 10:00am - 3:00pm
Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Lab/Summit
Vault Recording: TBD
Audience Level: All
As more of your competitors adopt content marketing, the race is on to show prospective students that you are the best source to answer their questions and help them make decisions about furthering their education.
Potential students reward universities that provide them with honest and helpful content that answers their questions and solves their problems. This workshop will hone in on the importance of content coverage across all stages of the student journey - Awareness, Evaluation, Decision.
Outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.
10:00 AM – 11:30 AM
Introduction, The Customer Journey and Content
11:30 AM – 12:00 PM
12:00 PM – 1:30 PM
SEO, Paid, CRO and Lead Nurture
1:30 PM – 3:00 PM
Measurement, Strategy and Wrap Up