Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Higher Education Lab - Content Marketing for Higher Education: Increase Enrollments by Building Your Audience


Mike Huber (Director of Business Strategy & Education, Vertical Measures)

Noelle Schuck (Senior Director of Content & Strategy, Vertical Measures)

Location: Room 19

Date: Friday, September 7

Time: 10:00am - 3:00pm

Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Lab/Summit

Vault Recording: TBD

Audience Level: All

As more of your competitors adopt content marketing, the race is on to show prospective students that you are the best source to answer their questions and help them make decisions about furthering their education.

Potential students reward universities that provide them with honest and helpful content that answers their questions and solves their problems. This workshop will hone in on the importance of content coverage across all stages of the student journey - Awareness, Evaluation, Decision.

Outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.


  • Why it's vital to create content that resonates with your audience at different parts of the student journey
  • How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Where, when and how to amplify your content to your audience in a way that encourages engagement and student journey progression
  • How traditional and digital marketing work better together


10:00 AM – 11:30 AM
Introduction, The Customer Journey and Content

11:30 AM – 12:00 PM

12:00 PM – 1:30 PM
SEO, Paid, CRO and Lead Nurture

1:30 PM – 3:00 PM
Measurement, Strategy and Wrap Up

You’ll receive a downloadable bundle that includes an interactive workbook that will help you follow along and help you launch your content marketing strategy. We will provide tools, tips and templates to help you with strategy, ideation and amplification.