Charles Farina (Director of Analytics, Analytics Pros)
Location: Room 19
Date: Tuesday, September 4
Time: 1:00pm - 4:00pm
All Access, Main Conference Plus -
Get your pass now!
Vault Recording: TBD
Google Analytics is a powerful tool for any Content Marketer. With a Suite of tools including Google Optimize, Data Studio, Attribution, Google Tag Manager, and Google Surveys there are now an enterprise set of tools and capabilities that are all available for free. If you want to better understand your audiences, understand how your content is performing, or find opportunities where you could be providing a better experience for your users this workshop is for you!
After attending this session, you'll know how to:
- Measure: Measuring Content with Google Analytics
- Optimize: Content Optimization with Google Analytics and Google Optimize
- Segment: Audience Building and Analysis
- Report: Automated reporting for all of your data sources with Data Studio (Free Enterprise Dashboarding)
- Activate: Take action on your insights
We will cover how to setup Google Analytics for content marketing. A framework will be provided for Google Tag Manager, so you have a template of everything you can take back home and implement yourselves. We will spend a significant portion of our time together with various tools including Google Analytics, Google Optimize, Data Studio, and Google Attribution to share how enterprises use these tools to better understand and reach their audiences with the right content.
Whether you are new to Analytics or more of an advanced user, this workshop will have something for everyone!