Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Going with the Flow: Adapting Scrum Practices for Marketing


Andrea Fryrear (President and Lead Trainer, AgileSherpas)

Location: Room 6

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Process & Workflow

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Advanced

The worlds of software and marketing are converging, but that doesn’t mean the two groups look the same when practicing Agile. Scrum, while still the dominant choice for developers, often fails to translate in a marketing environment.

By incorporating more flow-based practices from the Kanban world, marketers can take Agile and make it their own. This session draws on new research from hundreds of marketers, as well as on-the-ground experience from the world's leading Agile marketing coach.

If you’re struggling with Agile marketing, or curious to see how it really works, this session will show you how to go with the flow.


Attendees will learn:
* How the majority of Agile marketing teams work so you can skip some of the most painful parts of a transition to Agile.
* What specific practices from outside of Scrum make Agile work more effectively for content teams.
* How to design your own experiments to test, adapt, and iterate on your Agile process