Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

From Instincts to Intel: How data insights can power smarter content


Heather Whaling (Founder/CEO, Geben Communication)

Location: Room 7

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Communication metrics, data and insights should inform content strategies. In this presentation, Geben Communication Founder and CEO, Heather Whaling will provide attendees with key learnings from real case studies, honing in on how actionable insights driven by data can not only improve content strategies, but overall business performance.


1. Data in content. Understand how brands leverage compelling data and build content around the findings.
2. Data informing content. Learn how to apply analytics to get a pulse on your target markets and ensure your content is relevant to your audience.
3. Content becoming data. Identify new ways to determine what content is performing best and how to use that performance data to shape business strategies.