Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

From 0 to 60: Building a Mature Content Marketing Program

Speaker:

Heather Pemberton Levy (Vice President, Content Marketing, Gartner)

Location: Room 11

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

Gartner built its branded content platform, Smarter With Gartner, from the ground up and in two years gained millions of visitors to a steady stream of content. We've analyzed the best performing content types to build the optimal content mix for lead generation, integrated content assets into the broader marketing program and refined our organization and processes. This session distills our lessons learned from experience, industry experts and best practices into a shortcut to building the foundation and roadmap for a mature content marketing organization.


Takeaway

Attendees will learn:

  • The ideal content marketing formula to maximize traffic and optimize resources
  • How to integrate content marketing with broader corporate marketing functions
  • Creating content journeys and an engaging content mix
  • Establishing smart KPIs and a data dashboard to analyze and promote success