Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

From 0 to 60: Building a Mature B2B Content Marketing Organization

Speaker:

Heather Pemberton Levy (Vice President, Content Marketing, Gartner)

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

Gartner built its branded content platform, Smarter With Gartner, from the ground up and in two years gained millions of visitors to a steady stream of content. We've analyzed the best performing content types to build the optimal content mix for lead generation, integrated content assets into the broader marketing program and refined our organization and processes. This session distills our lessons learned from experience, industry experts and best practices into a shortcut to building the foundation and roadmap for a mature content marketing organization.


Takeaway

Attendees will learn:

  • The ideal content marketing formula to maximize traffic and optimize resources
  • How to integrate content marketing with broader corporate marketing functions
  • Creating content journeys and an engaging content mix
  • Establishing smart KPIs and a data dashboard to analyze and promote success