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Heather Pemberton Levy (Vice President, Content Marketing, Gartner)
Date: Tuesday, September 4
Time: 1:00pm - 4:00pm
Pass type: All Access, Main Conference Plus - Get your pass now!
Session Type: Workshop
Vault Recording: TBD
Audience Level: All
Gartner built its branded content platform, Smarter With Gartner, from the ground up and in two years gained millions of visitors to a steady stream of content. We've analyzed the best performing content types to build the optimal content mix for lead generation, integrated content assets into the broader marketing program and refined our organization and processes. This session distills our lessons learned from experience, industry experts and best practices into a shortcut to building the foundation and roadmap for a mature content marketing organization.
Attendees will learn: